Pay attention to popular trends - use popular sound bytes or songs that are trending Start with a hook - record something eye-catching...

Short-form video is the most effective trend 2023 with the highest return on investment (ROI). Over 1 in 4 marketers currently leverage...

How did it get to be November already? You know what that means? The holidays! While you personally may not be ready for Thanksgiving,...

An SEO marketing strategy is a comprehensive plan to get more visitors to your website through search engines. Successful SEO includes...

Have you started planning for 2023? With economic changes impacting businesses nationwide, technological advancements, and new marketing...

How to Execute an Email Marketing Campaign Use an email planning template. Identify your goal for the campaign. Understand who you're...

Your company may have a presence on several social media platforms. But that doesn’t mean it’s on the right social platforms. Some...

7 Helpful Tips to Secure your Social Media. 1. Choose individual strong passwords Passwords are often the biggest security gap and the...

BEST PRACTICES: Include a heading with title, tagline, date, and volume #. Consider including a motivational quote. Add graphics to make...

Anya graduated from the University of Illinois with a Bachelor’s Degree in Communications. She has a passion for social media and digital...

INSPYR Agency's Laura Burrows, Kathy Aiello, and Kristin Moore (Owner) handle Media Planning and Buying for Central Illinois businesses...

Ashley Stevenson, Sr. Social Media Manager, was born and raised in Bloomington-Normal and has a strong love for our community. Ashley is...

Casey Parker is the newest member of the Inspyr Agency team, but comes with a lot of experience in business, marketing, social media, and...

Brand strategy is part of a business plan that outlines how the company will build rapport and favorability within the market. The goal...

Let me reintroduce you to, Kristin Moore, Owner of Inspyr Agency. Kristin leads our team of 10 women who provide marketing services to...

A QUICK GUIDE TO WRITING A PRESS RELEASE One way to control the narrative surrounding a product release or changes in your organizational...

10 STRATEGIES TO STRENGTHEN YOUR CONNECTION TO YOUR CUSTOMERS 1. Don't use a one-size-fits-all approach. Customizing your user...

Meet, Shannon Lewis, Creative Strategist for Inspyr Agency. Shannon has been an Illini Fan since she was very young. After a lot of hard...

Meet Nikki Knack, Managing Director, at Inspyr Agency. Nikki brings a lot of enthusiasm, energy, and creativity to her role. She has a...

A BREAKDOWN OF FREQUENTLY-USED ACRONYMS BY MARKETING EXPERTS Google My Business (GMB) - A free online business listing service that is...