Pay attention to popular trends - use popular sound bytes or songs that are trending
Start with a hook - record something eye-catching
Create relevant content - content must be relevant to your brand
Repurpose long videos - crop the footage to fit a vertical screen and use clips from longer videos
Keep it less than 60 seconds - videos should be 15-60 seconds
Share consistently - post new videos regularly
Promote across platforms - share your videos on TikTok, YouTube, Facebook, Instagram, etc.
Record vertically - short-form video platforms are meant to be viewed on mobile devices in a vertical format
Use your caption strategically - you can include a call-to-action and share additional information not covered in the video
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