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9 Short Form Video Tips

  1. Pay attention to popular trends - use popular sound bytes or songs that are trending

  2. Start with a hook - record something eye-catching

  3. Create relevant content - content must be relevant to your brand

  4. Repurpose long videos - crop the footage to fit a vertical screen and use clips from longer videos

  5. Keep it less than 60 seconds - videos should be 15-60 seconds

  6. Share consistently - post new videos regularly

  7. Promote across platforms - share your videos on TikTok, YouTube, Facebook, Instagram, etc.

  8. Record vertically - short-form video platforms are meant to be viewed on mobile devices in a vertical format

  9. Use your caption strategically - you can include a call-to-action and share additional information not covered in the video

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