DIGITAL MARKETING BLOOMINGTON NORMAL
At INSPYR, we’re passionate about helping local businesses get found online, generate more traffic, leads and revenue through digital marketing initiatives. We understand that not all digital marketing efforts work for every company. After familiarizing ourselves with your goals, budgets, and brand, we develop a customized digital marketing strategy that best fits your company’s needs.
OUR DIGITAL MARKETING SERVICES
GOOGLE ADWORDS PPC MANAGEMENT
Google continues to dominate the paid advertising world with approximately 75% of the population using Google as their search engine. Google Adwords Pay Per Click Advertising is a great way to drive business to your website, generate leads and increase customer engagement. There are two types of Google advertising including Google Search and Google Display.
Our Google Ads Management Includes:
• Complete Google Ads setup, management, and optimization.
• In-depth keyword and competitor research, to determine the best targeting opportunities.
• A/B testing to improve ROI.
• Call and Conversion tracking set up through the client’s Google Analytics account to provide ROI results.
• Reporting dashboard with monthly or quarterly results
Google Search Ads vs. Google Display Ads
Google Search ads show to active searchers on Google’s Search Engine Search Results pages. Google Display allows you to place your ads on a variety of sites across the internet. This collection of websites, which ranges from blogs to YouTube, is referred to as the Google Display Network. Google Display ad formats include Gmail, video, banners, dynamic and responsive.
FACEBOOK & INSTAGRAM ADS MANAGEMENT
With 1.49 billion members worldwide, Facebook provides the largest advertising opportunity since Google Search. Facebook offers exceptional targeting options and several different ad types including video, carousel, collection and more. Bonus: Facebook also owns Instagram which allows you to run ads across both social media platforms with the same budget.
Our Facebook/Instagram Ads Management Includes:
• Complete Facebook Ads setup, management, and optimization.
• In-depth audience and competitor research, to determine the best targeting opportunities.
• A/B testing to improve ROI.
• Call and Conversion tracking set up through the client’s Google Analytics account to provide ROI results.
• Reporting dashboard with monthly or quarterly results
SNAPCHAT ADS MANAGEMENT
With nearly 200 million daily active users, Snapchat is one of the most popular social networks among those aged 12 to 25. If a younger demographic is part of your target audience, using Snapchat ads is a great platform to reach them.
Our Snapchat Ads Management Includes:
• Complete Snapchat Ads setup, management, and optimization.
• In-depth audience and competitor research, to determine best targeting opportunities.
• A/B testing to improve ROI.
• Call and Conversion tracking setup through client’s Google Analytics account to provide ROI results.
• Reporting dashboard with monthly or quarterly results
BUSINESS LISTING MANAGEMENT
Your business is mentioned all over the internet, whether or not you had anything to do with it. In many cases, third party directories report your business information, and it’s not always accurate. Having your business listed in as many business directories as possible is important to rank in Google Maps listings and it also helps with local SEO.
Having your business listings optimized and consistent across all directories ensures that Google knows exactly who you are. Some of the most commonly used business listings include Google My Business, Yelp, Apple Maps, Bing Local, and Facebook Local.
Our Business Listing Services Include:
• Directories audit
• Set up needed businesses listings
• Optimize existing business listings
PAID SEARCH & SEO AUDITS
• Designed for those who want a professional review of their SEO and PPC accounts for errors, issues, suggestions, and opportunities for growth.
• In-depth diagnosis of your SEO and PPC accounts
• Conversion tracking set up
Organic vs. Paid (understanding the difference)
Whenever you type a word, question or phrase into Google, or any other search engine such as Yahoo, several results will appear. In most cases, the first results you see are paid advertisements, followed by map results which are actually Google Places or Business Listings.
You will see organic search engine listings after the paid advertisements and map results. You may also see additional advertisements at the bottom of the search results page. Organic search refers to unpaid or free search results.