The Importance of Crafting Compelling Ad Copy
In today's fast-paced digital world, capturing the attention of your target audience is crucial. As a local business looking to make a...
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INSPYR
- Jul 26
- 1 min
SCAMPER METHOD
SCAMPER refers to a series of thought sparkers which help you to innovate on an existing product or service by looking through seven...
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INSPYR
- May 24
- 1 min
Use a Social Media Content Calendar
Here are six reasons to use a content calendar: #1: Work Smarter, Not Harder By blocking out time to plan in advance, you’ll save tons of...
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INSPYR
- Apr 19
- 1 min
Brainstorm Technique
Brainstorming ideas is important to every marketing strategy. The SCAMPER brainstorming technique encourages brainstormers to look at an...
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INSPYR
- Jan 31
- 1 min
How to be a Successful Content Creator
Read news about your industry every day. - Scour the internet for industry news and trends. Write on the regular. - Write daily or every...
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INSPYR
- Dec 16, 2022
- 1 min
9 Short Form Video Tips
Pay attention to popular trends - use popular sound bytes or songs that are trending Start with a hook - record something eye-catching...
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INSPYR
- Dec 16, 2022
- 1 min
Marketing Projections for 2023
Short-form video is the most effective trend 2023 with the highest return on investment (ROI). Over 1 in 4 marketers currently leverage...
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INSPYR
- Nov 17, 2022
- 2 min
Holiday Checklist for Local Businesses by the INSPYR Team
How did it get to be November already? You know what that means? The holidays! While you personally may not be ready for Thanksgiving,...
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INSPYR
- Oct 27, 2022
- 1 min
What is SEO?
An SEO marketing strategy is a comprehensive plan to get more visitors to your website through search engines. Successful SEO includes...
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INSPYR
- Sep 27, 2022
- 2 min
Marketing Strategies for 2023
Have you started planning for 2023? With economic changes impacting businesses nationwide, technological advancements, and new marketing...
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INSPYR
- Aug 25, 2022
- 1 min
Successful Email Campaigns
How to Execute an Email Marketing Campaign Use an email planning template. Identify your goal for the campaign. Understand who you're...
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INSPYR
- Jul 29, 2022
- 1 min
Know your Social Platforms and Audience
Your company may have a presence on several social media platforms. But that doesn’t mean it’s on the right social platforms. Some...
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INSPYR
- Jul 27, 2022
- 3 min
Are your Social Media Accounts Protected from Hackers?
7 Helpful Tips to Secure your Social Media. 1. Choose individual strong passwords Passwords are often the biggest security gap and the...
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INSPYR
- Jun 22, 2022
- 1 min
Best Practices for Creating a Newsletter using MailChimp
BEST PRACTICES: Include a heading with title, tagline, date, and volume #. Consider including a motivational quote. Add graphics to make...
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INSPYR
- Jun 15, 2022
- 1 min
Welcome Anya Uppal, Content Creator, Inspyr Agency
Anya graduated from the University of Illinois with a Bachelor’s Degree in Communications. She has a passion for social media and digital...
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INSPYR
- Jun 5, 2022
- 1 min
Media Planning and Buying Process
INSPYR Agency's Laura Burrows, Kathy Aiello, and Kristin Moore (Owner) handle Media Planning and Buying for Central Illinois businesses...
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INSPYR
- May 13, 2022
- 2 min
Ashley Stevenson, Sr. Social Media Manager, Inspyr Agency
Ashley Stevenson, Sr. Social Media Manager, was born and raised in Bloomington-Normal and has a strong love for our community. Ashley is...
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INSPYR
- Apr 27, 2022
- 2 min
Casey Parker, Creative Strategist/Photographer, INSPYR Agency
Casey Parker is the newest member of the Inspyr Agency team, but comes with a lot of experience in business, marketing, social media, and...
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INSPYR
- Apr 19, 2022
- 2 min
Brand Strategy 101
Brand strategy is part of a business plan that outlines how the company will build rapport and favorability within the market. The goal...
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INSPYR
- Mar 15, 2022
- 2 min
Kristin Moore, Owner of Inspyr Agency
Let me reintroduce you to, Kristin Moore, Owner of Inspyr Agency. Kristin leads our team of 10 women who provide marketing services to...
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