ABOUT INSPYR AGENCY
WE GET IT.
Each company is unique. One-size-fits-all approaches will never help your business reach its full potential. We deliver custom advertising solutions, tailored to you - your industry, and your culture. You've worked hard to build a business and we want to take it to the next level.
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INSPYR exists to create meaningful work for the people on our team both personally and professionally and elevate our clients with our gifts, talents, and abilities. We offer a range of marketing services, all designed to help your company reach its potential in marketing and advertising. Whether you're looking for a small tweak or complete overhaul, we have you covered.
Our Core Values
FAITH
One of our goals (our mission) is to pray for each person on our team and for each of our clients. We understand that the talents and blessings given to us are from God and we work to steward those gifts in a way that brings all glory back to Him.
EMPOWERMENT
Through the work that we do, we want to bring empowerment to our clients and elevate them and their business in whatever way we can. We also work to empower each member of our team to take ownership over their expertise while doing work that creates value in their daily lives.
CREATIVITY
At INSPYR we recognize and promote innovative and forward thinking, original ideas, and unique problem-solving skills to foster an environment where our team and our clients feel comfortable to express their creativity and different perspectives.
INTEGRITY
As a team, we work to build a foundation of trust with each of our clients. We hold ourselves to a high standard, ensuring transparency, honesty, and accountability in every decision we make with each client.
Meet the Team
President/Owner
Kristin Moore
Originally from Central Illinois, I've proudly called Bloomington-Normal home for over a decade. As a mom of three, I love raising my family in this community and supporting local businesses through my work. My background in media and digital sales with two of the largest national broadcasting companies fueled my passion for helping businesses thrive. I founded INSPYR to partner with local brands in creative and innovative ways, crafting marketing strategies that make an impact. INSPYR continues to grow both locally and nationally, thanks to the incredible team of hardworking, talented women and contractors I’m blessed to work with every day.
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Managing Director
Nikki Knack
I have over 14 years of experience in social media and communications. Before joining INSPYR, I was the social media manager for Pepperdine University in Malibu, California and corporate communications manager for White Lodging Services in the Chicagoland area. In both roles, I was responsible for the creation and implementation of social media strategy, policy and best practices. At INSPYR, I have also had the opportunity to lead all social media advertising efforts including ad strategy, creation and placement across multiple platforms. After calling Bloomington-Normal home for nearly 6 years, I relocated in 2020 to New Jersey where I was born and now live with my husband and 4 children.
Social Media Director​
Ashley Stevenson
I’m a proud graduate of Illinois State University, where I earned my Bachelor's Degree in Marketing Communications. With over 7 years of hands-on experience in Social Media Management, Advertising, Content Creation, and Marketing Strategy, I’ve developed a deep expertise in crafting tailored digital solutions that drive results.
Born and raised in Bloomington-Normal, I have a strong connection to this community and a true understanding of its market. Now, alongside my husband and 5 kids, I continue to call this place home. I’m passionate about working with local businesses I’ve supported for years, helping them grow and thrive in today’s competitive landscape. I’m dedicated to delivering creative, impactful marketing strategies that connect brands with their audience and elevate their social presence in our local community.
Account Marketing Manager
Laura Burrows
I’ve been fortunate to combine my past experience of media planning, media buying and account services for large national advertising firms Bates USA and The Richards Group with my love for Bloomington-Normal and the surrounding areas to support our clients at INSPYR. I earned my Bachelor's Degree in Marketing with a Spanish Minor and Certificate in International Business from the University of Northern Iowa. While I’m originally from Iowa, the big cities of the South have a special place in my heart as well after living in Atlanta, Georgia and Dallas, Texas for several years with my husband and our two sons.
Account Marketing Manager
Kathy Aiello
For over 20 years, I’ve enjoyed promoting local business in Central Illinois through the power of television advertising and digital marketing. With my Marketing and Business Administration degree from Illinois State University, I pursued my passion of advertising working with Sinclair Broadcast Group and Quincy Media/WEEK Television. It was through that time I developed a love for brand strategy, creative implementation and maximizing return on investment for local businesses — aligning with the expertise of the INSPYR Agency team. Born and raised in Bloomington-Normal, I enjoy spending time with husband Jason and our two children, Nolan and CeCe.
Graphic Designer
Kelli Frerichs
I began my career in marketing over 23 years ago after receiving my Bachelor's Degree in Journalism and Masters Degree in Media Communications. After having my first child, I transitioned into the role of "stay at home mom" but continued to do graphic design for fun, friends and family. Now that my children are older, I am enjoying working as a freelance graphic designer and returning to my marketing roots.
Creative Strategist
Amy Gammelgard
It's all about the details! I love the little things that magically come together to make a big difference, whether I am planning an event or designing a graphic for social media or an email blast. My attention to detail and creativity led me to major in Marketing at Illinois State University. Following graduation, I worked in real estate for 20 years, which allowed me to learn a lot about our community. A community in which I love, since I was born and raised in Bloomington. When I'm not working, I am spending time with my husband, Ryan, and two sons, Benji and George.
Marketing Coordinator
Shannon Somers
I graduated from the University of Illinois with a Bachelor’s degree in Advertising and have several years of experience in social media marketing and content creation. I have a deep passion for helping small businesses grow and connect with their communities. After spending nearly 15 years in the Bloomington-Normal area, I now live in South Carolina with my husband, Logan, and our son, Wells. When I’m not working, you’ll likely find me enjoying a good cup of coffee, staying active, or spending quality time with family!
Creative Strategist
Kristin Booth
I have always been creative, ever since I can remember. I started a graphic design business in high school to create Christmas cards and stationery for friends and family. I also interned at a photography studio and dabble in photography while I was there. I graduated from Wheaton College with a major in Business/Economics and a minor in Spanish and Graphic Design. I worked for State Farm Insurance for almost 10 years, before becoming a full time "stay at home mama" to my three boys and sweet baby girl. At the end of my career at State Farm, I was on the Innovation Team, specifically in the Idea Creation area. I love gathering people together and helping others create relationships. I also love creating new ideas for small local businesses to help them be the best they can be.
Digital Assistant
Brianna Sfura
Born and raised in the Bloomington-Normal area, I have always had a love for creativity and design. While attending college, I worked at our local Chick-fil-A as a part of the leadership team. During this time, I realized my love for business and graduated from Illinois State University with a bachelor’s degree in Business Administration. After graduating, I joined the INSPYR team in order to develop my skills in the business world and gain experience in the marketing industry. INSPYR has allowed me to combine my love of business with the creativity I’ve carried throughout my life. Outside of work, I enjoy spending time with my husband, family, and friends.
Social Media Manager
Regan Smith
I am passionate about creating and making things look beautiful, whether it's meeting notes, social media graphics, or my love for theatre! I graduated from the Moody Bible Institute with a degree in Communications. I love getting to use my eye for design to help businesses and see it as a privilege and blessing to be able to work alongside this team at Inspyr. Outside of work, you might see me writing in a coffee shop or laughing with my family and friends!
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Photographer + Creative Strategist
Rachel Silvey
With a degree in Theatre and Performance Studies from Millikin University, I’ve spent the last 5 years blending my love for theatrical storytelling with a career in social media and content creation. From capturing weddings and corporate events to providing behind-the-scenes content for businesses, I specialize in creating visuals that resonate and connect. I also bring over 9 years of experience as a freelance photographer, capturing everything from weddings, headshots, family portraits to theatre productions and more! As a photographer, I believe the most meaningful moments aren’t always perfect or posed—they’re raw, unfiltered, and full of emotion. My approach is story-based, aiming to capture real, authentic moments that reflect the unique narrative of each individual or business. Whether it's a business milestone or a once-in-a-lifetime event, my photography and content aim to reflect your unique story. Outside of work, I enjoy spending time with my husband, catching up with friends over coffee, and browsing Pinterest for inspiration. I’m excited to be part of the INSPYR team, finding new ways to creatively connect with people and help businesses share their stories through authentic and meaningful content!
Marketing Intern
Maya Lanier
I was born and raised here in Bloomington, and I recently graduated from University High School. During my time at Uhigh, I always loved creating and designing things, especially with marketing, which led me to INSPYR for my high school internship program. This fall I plan on attending Carthage College to major in Marketing! I have been interning for INSPYR since January, and I’ve loved learning and experiencing everything in the marketing world. Outside of school and work, I play soccer and enjoy spending time with friends as well as traveling!