ABOUT INSPYR AGENCY
WE GET IT.
Each company is unique. One-size-fits-all approaches will never help your business reach its full potential. We deliver custom advertising solutions, tailored to you - your industry, and your culture. You've worked hard to build a business and we want to take it to the next level.
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INSPYR exists to create meaningful work for the people on our team both personally and professionally and elevate our clients with our gifts, talents, and abilities. We offer a range of marketing services, all designed to help your company reach its potential in marketing and advertising. Whether you're looking for a small tweak or complete overhaul, we have you covered.
Our Core Values
FAITH
One of our goals (our mission) is to pray for each person on our team and for each of our clients. We understand that the talents and blessings given to us are from God and we work to steward those gifts in a way that brings all glory back to Him.
EMPOWERMENT
Through the work that we do, we want to bring empowerment to our clients and elevate them and their business in whatever way we can. We also work to empower each member of our team to take ownership over their expertise while doing work that creates value in their daily lives.
CREATIVITY
At INSPYR we recognize and promote innovative and forward thinking, original ideas, and unique problem-solving skills to foster an environment where our team and our clients feel comfortable to express their creativity and different perspectives.
INTEGRITY
As a team, we work to build a foundation of trust with each of our clients. We hold ourselves to a high standard, ensuring transparency, honesty, and accountability in every decision we make with each client.
Meet the Team
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President/Owner
Kristin Moore
I'm originally from the Central Illinois area and have called Bloomington-Normal home for almost 10 years. I worked in media and digital sales for the two largest national broadcasting companies, which gave me experience and a heart for marketing local businesses. I started INSPYR to work with local businesses in creative and innovative ways to effectively market their unique brands. INSPYR continues to grow locally and nationally because of the hard-working and brilliant women and contractors I am blessed to work with daily.
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Managing Director
Nikki (Wright) Knack
I have a love for all things creative and have over 10 years of experience in social media and communications. My previous roles include social media manager for Pepperdine University in Malibu, California and corporate communications manager at White Lodging Services in the Chicagoland area. In both roles, I was the lead for the creation and implementation of social media strategy, policy and best practices.
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Senior Social Media Manager
Ashley Stevenson
I graduated from Illinois State University with a Bachelor's Degree in Marketing Communications. I have over 5 years of experience in Social Media Management, Content Creation & Planning, and Creating and Implementing Marketing Strategies. I was born and raised right here in Bloomington-Normal, and still reside here with my husband and 5 kids. I have a strong love for this community and a great understanding of this market. I truly enjoy getting to work with the local businesses I grew up supporting!
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Account Marketing Manager
Laura Burrows
I’m excited to be able to combine my past experience of media planning, media buying and account services for large national advertising firms (Bates USA and The Richards Group) with my love for Bloomington-Normal and the surrounding areas to support our clients at INSPYR. I received my Bachelor's Degree in Marketing with a Spanish Minor and Certificate in International Business from the University of Northern Iowa. While I’m born and raised in the Midwest, the big cities of the South have a special place in my heart as well after living in Atlanta, Georgia and Dallas, Texas for several years with my husband and our two sons.
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Account Marketing Manager
Kathy Aiello
For over 20 years, I’ve enjoyed promoting local business in Central Illinois through the power of television advertising and digital marketing. With my Marketing and Business Administration degree from Illinois State University, I pursued my passion of advertising working with Sinclair Broadcast Group and Quincy Media/WEEK Television. It was through that time I developed a love for brand strategy, creative implementation and maximizing return on investment for local businesses — aligning with the expertise of the INSPYR Agency team. Born and raised in Bloomington-Normal, I enjoy spending time with husband Jason and our two children, Nolan and CeCe.
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Graphic Designer
Kelli Frerichs
I began my career in marketing over 15 years ago after receiving my Bachelor's Degree in Journalism and Masters Degree in Media Communications. After having my first child, I transitioned into the role of "stay at home mom" but continued to do graphic design for fun, friends and family. Now that my children are older, I am enjoying working as a freelance graphic designer and returning to my marketing roots.
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Creative Strategist
Amy Gammelgard
It's all about the details! I love the little things that magically come together to make a big difference, whether I am planning an event or designing a graphic for social media or an email blast. My attention to detail and creativity led me to major in Marketing at Illinois State University. Following graduation, I worked in real estate for 20 years, which allowed me to learn a lot about our community. A community in which I love, since I was born and raised in Bloomington. When I'm not working, I am spending time with my husband, Ryan, and two sons, Benji and George.
Marketing Coordinator
Shannon Somers
I graduated from the University of Illinois with a Bachelor’s degree in Advertising. I have several years of experience with social media marketing and content creation. I have spent most of my life in the Bloomington-Normal area and have a passion for this community and small businesses. I am a coffee fanatic, love working out, and spending time with family! Growing up I was always taught to work hard at everything I do, commit to accomplishing my goals, and help others any chance I get.
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Creative Strategist
Kristin Booth
I have always been creative, ever since I can remember. I started a graphic design business in high school to create Christmas cards and stationery for friends and family. I also interned at a photography studio and dabble in photography while I was there. I graduated from Wheaton College with a major in Business/Economics and a minor in Spanish and Graphic Design. I worked for State Farm Insurance for almost 10 years, before becoming a full time "stay at home mama" to my three boys and sweet baby girl. At the end of my career at State Farm, I was on the Innovation Team, specifically in the Idea Creation area. I love gathering people together and helping others create relationships. I also love creating new ideas for small local businesses to help them be the best they can be.
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Marketing Assistant
Delaney Somers
After obtaining my Bachelor’s Degree in Public Relations/Advertising from the University of Southern Indiana, and my Master’s Degree from Illinois State University, I have continued to pursue my passion in marketing and community outreach with many local businesses. I work to exceed customer expectations by delivering on-time, on-budget, and on-brand results.
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Photographer
Casey Parker
Over 15 years ago I recognized my passion for photography and have made this a priority in my life. Throughout that time, I have gained experience in many different forms of photography. From this hobby grew my own personal photography business which focused primarily on landscape and portraits. This work also lead me to a corporate role where I was able to oversee a group of photographers, train them in the foundations, and help them develop specifically in newborn photography.On a personal note, I was born and raised in Bloomington- Normal which is where I currently reside with my husband, Darin, and five year old son, Knox. I am also a proud dog mom to two sweet pups, Pip and Dodge. Bloomington/ Normal has always been home to me and a community that helped me grow my own business, and because of that I have a strong belief in helping support other local businesses in the area.I look forward to meeting many new faces through my work with Inspyr.
Marketing Intern
Gracie Moore
I am a junior at Illinois State University majoring in Integrated Marketing Communications. I enjoy being involved on campus by being a member of Pi Sigma Epsilon, a professional business organization, and Women in Business. Outside of school, I love to spend my time working out, with friends and family, and doing lake activities when I am home. I was born and raised in a small town called Centralia, IL. That’s where I first developed a love for marketing when taking my first marketing class in high school. I realized I wanted to help other businesses prosper while being creative and working with a passionate team. This led me to INSPYR to gain valuable insight in marketing through hands-on experience. My marketing career path is just starting and I’m beyond excited to see where it takes me.