WE GET IT.
Each company is unique. One-size-fits-all approaches will never help your business reach its full potential. We deliver custom advertising solutions, tailored to you--your industry, your culture. You've worked hard to build a business and we want to take it to the next level.
We offer a range of marketing services, all designed to help your company reach its potential in marketing and advertising. Whether you're looking for a small tweak or complete overhaul, we have you covered.
MEET THE TEAM
KRISTIN MOORE
President/Owner
For 5 years, I worked in media and digital sales for the two largest national broadcasting companies in Central Illinois. This experience gave me a love for working with local business as well as a strong knowledge of creative advertising, branding, and media buying. I started INSPYR to utilize this knowledge and work with local businesses in creative and innovative ways to effectively market their unique brand.
NIKKI (WRIGHT) KNACK
Managing Director
I have a love for all things creative and have over 10 years of experience in social media and communications. My previous roles include social media manager for Pepperdine University in Malibu, California and corporate communications manager at White Lodging Services in the Chicagoland area. In both roles, I was the lead for the creation and implementation of social media strategy, policy and best practices.
ASHLEY STEVENSON
Sr. Social Media Manager
I graduated from Illinois State University with a Bachelor's Degree in Marketing Communications. My experience and skills include social media marketing, email marketing, content creation, branding and creating and implementing an overall marketing strategy. I was born and raised right here in Bloomington-Normal, and still reside here with my husband and kids. I have a strong love for this community and a great understanding of this market.
LAURA BURROWS
Account Marketing Manager
I’m excited to be able to combine my past experience of media planning, media buying and account services for large national advertising firms (Bates USA and The Richards Group) with my love for Bloomington-Normal and the surrounding areas to support our clients at INSPYR. I received my Bachelor's Degree in Marketing with a Spanish Minor and Certificate in International Business from the University of Northern Iowa. While I’m born and raised in the Midwest, the big cities of the South have a special place in my heart as well after living in Atlanta, Georgia and Dallas, Texas for several years with my husband and our two sons.
KATHY AIELLO
Account Marketing Manager
For over 20 years, I’ve enjoyed promoting local business in Central Illinois through the power of television advertising and digital marketing. With my Marketing and Business Administration degree from Illinois State University, I pursued my passion of advertising working with Sinclair Broadcast Group and Quincy Media/WEEK Television. It was through that time I developed a love for brand strategy, creative implementation and maximizing return on investment for local businesses — aligning with the expertise of the INSPYR Agency team. Born and raised in Bloomington-Normal, I enjoy spending time with husband Jason and our two children, Nolan and CeCe.
KELLI FRERICHS
Graphic Designer
I began my career in marketing over 15 years ago after receiving my Bachelor's Degree in Journalism and Masters Degree in Media Communications. After having my first child, I transitioned into the role of "stay at home mom" but continued to do graphic design for fun, friends and family. Now that my children are older, I am enjoying working as a freelance graphic designer and returning to my marketing roots.
KRISTIN BOOTH
Creative Strategist
I have always been creative, ever since I can remember. I started a graphic design business in high school to create Christmas cards and stationery for friends and family. I also interned at a photography studio and dabble in photography while I was there. I graduated from Wheaton College with a major in Business/Economics and a minor in Spanish and Graphic Design. I worked for State Farm Insurance for almost 10 years, before becoming a full time "stay at home mama" to my three boys and sweet baby girl. At the end of my career at State Farm, I was on the Innovation Team, specifically in the Idea Creation area. I love gathering people together and helping others create relationships. I also love creating new ideas for small local businesses to help them be the best they can be.
CASEY PARKER
Creative Strategist
Over 15 years ago I recognized my passion for photography and have made this a priority in my life. Throughout that time, I have gained experience in many different forms of photography. From this hobby grew my own personal photography business which focused primarily on landscape and portraits. This work also lead me to a corporate role where I was able to oversee a group of photographers, train them in the foundations, and help them develop specifically in newborn photography.
On a personal note, I was born and raised in Bloomington- Normal which is where I currently reside with my husband, Darin, and five year old son, Knox. I am also a proud dog mom to two sweet pups, Pip and Dodge. Bloomington/ Normal has always been home to me and a community that helped me grow my own business, and because of that I have a strong belief in helping support other local businesses in the area.
I look forward to meeting many new faces through my work with Inspyr.
AMY GAMMELGARD
Creative Strategist
I'm all about the details! I love the little things that magically come together to make a big difference, whether I am planning a party, decorating a room, or designing an invitation in my spare time. My attention to detail and creativity led me to major in Marketing at Illinois State University. Following graduation, I worked in real estate for 20 years. I now share all the details I have learned through education and experience to build brands and increase sales. When I'm not working, I am spending time with my husband, Ryan, and two sons, Benji and George.
SHANNON LEWIS
Creative Strategist
I graduated from the University of Illinois with a Bachelor’s degree in Advertising. I have several years of experience with social media marketing and content creation. I have spent most of my life in the Bloomington-Normal area and have a passion for this community and small businesses. I am a coffee fanatic, love working out, and spending time with family! Growing up I was always taught to work hard at everything I do, commit to accomplishing my goals, and help others any chance I get. These core values have been instilled in me and make me who I am.