Here are six reasons to use a content calendar:
#1: Work Smarter, Not Harder
By blocking out time to plan in advance, you’ll save tons of content creating (and caption writing) hours in the long-run.
#2: Share More Consistently
Consistency is the name of the game, but you don’t have to post on social media every single day.
#3: Repurpose Your Content Across Multiple Channels
Social media content calendars help you see what you’ve already published and spot opportunities to repurpose content across channels.
#4: Diversify Your Content
This makes it easier to ensure you’re sharing a wide variety of content types to keep your audience engaged, across multiple platforms.
#5: Better Team Collaboration
If you’re working with a team, a social media content calendar serves as a destination everyone can access and contribute to.
#6: Increase Quality Control
Planning your content ahead of time gives you time and space to double-check your work and produce higher-quality content all around.
(Source: Later Blog)