Brainstorming ideas is important to every marketing strategy.
The SCAMPER brainstorming technique encourages brainstormers to look at an idea from different angles using the acronym to inspire each lens:
Substitute: consider what would happen if you swapped one facet of a solution for another.
Combine: consider what would happen if you combined one facet of a solution with another.
Adapt: consider how you could adapt an idea or solution in a new context.
Modify: consider how you can modify an idea to make it higher impact.
Put to another use: consider how else you could leverage your idea.
Eliminate: consider what you could remove from the idea or solution so that it’s simplified.
Reverse effective: finally, consider how you could reorganize an idea to make it most effective.
When used in a group brainstorming session, you might want to use templates to track responses or pair the SCAMPER method with a brainwriting session to encourage all brainstormers to evaluate ideas from every angle.