Best Practices for Creating a Newsletter using MailChimp

Updated: Jun 23




BEST PRACTICES:

  • Include a heading with title, tagline, date, and volume #. Consider including a motivational quote.

  • Add graphics to make it eye catching

  • List noteworthy dates and any updates regarding your business

  • Include articles and tips that benefit your customers

  • Feature upcoming sales and coupons

  • List important links, including your website and online store

  • Include your community involvement and volunteer opportunities for clients

  • Add a current photo of your team and contact information

DO:

  • Use up-to-date articles

  • Keep content positive and light

  • Make sure the information is valuable

  • Be consistent in your layout

  • Encourage sharing

DON'T:

  • Don't forget to send yourself a test email before sending it to your database

  • Don't forget to include a subject line

  • Avoid being too text heavy. Use quality graphics.

STEP BY STEP:

  • Enter email addresses of customers (with their permission) and subscribers

  • Come up with a creative or informative subject line

  • Enter your business name and email address in the "From" section

  • Add graphics for the heading and footer of your newsletter

  • Add graphics, articles, links, dates, and contact information to the body of your newsletter

  • Send a test email to yourself to review layout and proofread

  • Send a newsletter on a regular basis (weekly, bi-monthly, monthly, etc.) and share the link on social media to reach more people and obtain future subscribers


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