BEST PRACTICES:
Include a heading with title, tagline, date, and volume #. Consider including a motivational quote.
Add graphics to make it eye catching
List noteworthy dates and any updates regarding your business
Include articles and tips that benefit your customers
Feature upcoming sales and coupons
List important links, including your website and online store
Include your community involvement and volunteer opportunities for clients
Add a current photo of your team and contact information
DO:
Use up-to-date articles
Keep content positive and light
Make sure the information is valuable
Be consistent in your layout
Encourage sharing
DON'T:
Don't forget to send yourself a test email before sending it to your database
Don't forget to include a subject line
Avoid being too text heavy. Use quality graphics.
STEP BY STEP:
Enter email addresses of customers (with their permission) and subscribers
Come up with a creative or informative subject line
Enter your business name and email address in the "From" section
Add graphics for the heading and footer of your newsletter
Add graphics, articles, links, dates, and contact information to the body of your newsletter
Send a test email to yourself to review layout and proofread
Send a newsletter on a regular basis (weekly, bi-monthly, monthly, etc.) and share the link on social media to reach more people and obtain future subscribers