CLIENT RESULTS

RESTAURANT

Client wanted direction on their advertising spending as they were not confident that their money was being spent in the right way or in the appropriate amount
Their goal was for continued brand awareness
Client’s media budget was being spent on 21 different Comcast stations

Targeted college demographic in the spring and 55+ demographic in the fall
Focused media buy on smaller number of networks, down to 8 from 21 networks, to strengthen reach & frequency of message
After further research, we cut their TV budget and refocused dollars into more relevant areas for core demographic with a digital and social campaign strategy i.e. took ½ of print budget and used it in digital and social media
Website updated to make it more user friendly and provide more cohesive look

Spending less on a monthly basis
Booked at 90-100% capacity
Reached capacity earlier and continuing longer throughout the year
Increased number of users to website over 5 times
Increased number of pages viewed 4 times year over year
Set-up lead tracking for ROI to track phone calls, form submissions, website engagement, etc.
Recommended website updates to make it more user friendly for form submissions and added hyperlinks for lower bounce rate