STUDENT & RESIDENTIAL HOUSING

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Where INSPYR began:

• Client in need of full-service marketing assistance

• Direction needed on how to cohesively promote multiple properties while maintaining individuality of each location

• Outside company was contracted by the client to provide rebranding and we came along side to provide support

Marketing Strategy:

• Provided marketing services, but recommended that client hire in-house marketing coordinator

• Became extension of their marketing team, attending client marketing meetings

• Reviewed advertising budget and recommended cutting budget in certain areas while increasing spending in others

• Developed a stronger message and more cohesive marketing strategy

• Established brand awareness after rebranding their logo for the main advertising focus while still marketing individual properties

• Worked to create consistent brand awareness to maintain full capacity 

• Recommended website updates with call-to-action buttons

Marketing Results:

• Decreased digital bounce rate to 2% from 56%

• Website traffic increased over 50%

• Digital and Social Impressions increased to 1 million each quarter

• Instagram increased by more than 2,000 followers

INSPYR Services:

• Marketing Consulting

• Digital Advertising

• Social Advertising

• Creative

• Event Support