CASE STUDIES

STUDENT & RESIDENTIAL HOUSING

Where INSPYR began:

  • Client in need of full-service marketing assistance

  • Direction needed on how to cohesively promote multiple properties while maintaining individuality of each location

  • Outside company was contracted by the client to provide rebranding and we came along side to provide support

Marketing Strategy:

  • Provided marketing services, but recommended that client hire in-house marketing coordinator

  • Became extension of their marketing team, attending client marketing meetings

  • Reviewed advertising budget and recommended cutting budget in certain areas while increasing spending in others

  • Developed a stronger message and more cohesive marketing strategy

  • Established brand awareness after rebranding their logo for the main advertising focus while still marketing individual properties

  • Worked to create consistent brand awareness to maintain full capacity 

  • Recommended website updates with call-to-action buttons

Marketing Results:

  • Decreased digital bounce rate to 2% from 56%

  • Website traffic increased over 50%

  • Digital and Social Impressions increased to 1 million each quarter

  • Instagram increased by more than 2,000 followers

INSPYR Services:

  • Marketing Consulting

  • Digital Advertising

  • Social Advertising

  • Creative

  • Event Support