SOCIAL GIVEAWAY

Where INSPYR began:

• Current client with 3 years of consistent social media management and strategy with our agency

• Partnering with current Marketing Manager on communication and marketing initiatives

• Desired increase in engaging audience online due to lack of in-person 2020 events

Marketing Strategy:

• Recommended obtaining updated and current customer/potential customer email list from partnering organization

• Encouraged marketing communications calendar for 4 weeks of messaging

• Paired email marketing messages with social media content posts and coordinated timing of communication

• Promoted important internal marketing messages and promotions with social media giveaway messaging

• Increased social media giveaway value as weeks progressed

Marketing Results:

• Instagram impressions increased by 387.06% organically

• Instagram reach increased by 321.13% organically

• Instagram followers increased by 2,400 in 4 weeks organically

• Facebook engagement rate per post went from 4.72% to 23.92% 

• This increased audience can now be retargeting in social advertising

INSPYR Services:

• Social Media Management

• Social Advertising

• Marketing Consulting