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Where INSPYR began:

  • Current client with 3 years of consistent social media management and strategy with our agency

  • Partnering with current Marketing Manager on communication and marketing initiatives

  • Desired increase in engaging audience online due to lack of in-person 2020 events

Marketing Strategy:

  • Recommended obtaining updated and current customer/potential customer email list from partnering organization

  • Encouraged marketing communications calendar for 4 weeks of messaging

  • Paired email marketing messages with social media content posts and coordinated timing of communication

  • Promoted important internal marketing messages and promotions with social media giveaway messaging

  • Increased social media giveaway value as weeks progressed

Marketing Results:

  • Instagram impressions increased by 387.06% organically

  • Instagram reach increased by 321.13% organically

  • Instagram followers increased by 2,400 in 4 weeks organically

  • Facebook engagement rate per post went from 4.72% to 23.92% 

  • This increased audience can now be retargeting in social advertising

INSPYR Services:

  • Social Media Management

  • Social Advertising

  • Marketing Consulting


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