272K+
AD IMPRESSIONS / 30 DAYS*
104K+
LOCAL REACH / 30 DAYS*
52-wk
ALWAYS-ON CAMPAIGN OPTION
6
CHANNELS UNDER ONE ROOF
*Actual INSPYR Moe's franchisee results, Dec 2025 case study, 4-store Central Illinois market.
WHY IT WORKS
Brand awareness fills the funnel.
Local ads fill the dining room.
01
Hyper-local targeting reaches guests within a few miles of your exact store address.
02
You control the message. Current LTO, Value Meal catering, Moe Monday, Kids Eat Free, and more.
03
Ads reinforce national brand campaigns in your specific market, increasing recall and top-of-mind hunger.
04
Every social campaign is customized to the franchisee’s goals, with optimization focused on what matters most—from maximizing local awareness and reach to driving engagement and conversions.
WHAT WE OFFER
Full-service local marketing, built for franchisees
Every service below is available individually or bundled into a custom local marketing plan for your store.
Meta Ads
(Facebook + Instagram)
Always-on or campaign-based sponsored feed ads with hyper-local, store-specific targeting. Promote LTOs, value meals, catering, and Moe Monday.
From $500/mo per store
Billboard & Outdoor
High-visibility outdoor placements near your store, highway corridors, and high-traffic intersections to build awareness and drive-by-recall.
Custom quote by market
Digital Ads
(Search, Maps & Nav)
Google Maps, local search, Yelp sponsored visibility, and Waze navigation ads to turn nearby searchers and drivers into guests.
From $1,500/mo
Traditional Media
Local radio spots and live remote broadcasts to put your grand opening, remodel, or promotion in front of the whole community.
Custom quote by market
Snapchat Ads
Popular social ad campaign with stores near college campuses or high schools to drive student business. Swipe-up link to order online.
From $430/mo per store
OTT/CTV
Streaming TV advertising delivered to connected devices in your trade area. Premium video reach beyond social feeds.
Custom quote by market
PROGRAM OPTIONS
A few ways franchisees get started.
$500/mo
ALWAYS-ON
One always-on Meta message (LTO, Value Meal, OLO, or Catering), 3-month minimum, quarterly pre-pay.
$1,000/mo
ALWAYS-ON PLUS
Two always-on Meta messages, including Moe Monday, Kids Eat Free & Late Night Promo options.
$430/mo
CAMPUS STORE CAMPAIGN
Snapchat sponsored ads to mobile-first students with value offers including Moe Monday, Value Meals and Late Night Promo.
$1,500/mo
TOURISM VISIBILITY
Google, Yelp, & Waze sponsored visibility to turn nearby travelers into guests. 6-month minimum.
PROVEN RESULTS
Real campaigns. Real numbers.
CASE STUDY #1
Central Illinois
4-STORE ALWAYS-ON
To increase brand awareness, drive in-store traffic, and grow catering, an always-on local marketing strategy was developed across four Central Illinois Moe’s locations. Facebook and Instagram sponsored feed ads provided consistent local reach, while Snapchat was added in two college markets to connect with student audiences.
Hyperlocal content highlighted community involvement, meal kit fundraising, Kids Eat Free, Moe Monday, and local offers. Creative rotated throughout the year to feature LTOs, value offers, catering, seasonal promotions, and corporate catering opportunities, keeping the campaigns timely and relevant year-round.​
​
RESULTS:
Instagram & Facebook
​272K Impressions, 104K Reach, 1,543 Landing Page Views​​
Snapchat
​85,900 Impressions, 40,611 Total Reach, 844 Swipes
A targeted paid social strategy was developed for two Connecticut Moe’s locations, with campaigns tailored to distinct business objectives: driving Value Meal sales and increasing brand awareness and catering orders.
Facebook and Instagram sponsored feed ads reached customers within targeted geographic areas, with the Value Meal campaign focused on high reach and frequency within 5 miles of the restaurant. The catering campaign targeted catering, party planning, and corporate audiences within 10 miles, prioritizing engagement, link clicks, and landing page views to connect with customers throughout the longer catering decision-making process.
​
RESULTS:
Value Meal Campaign (optimized for high impressions/reach)
115K Impressions, 49,486 Reach​​
Catering Campaign (optimized for online engagement/clicks)
36,753 Impressions, 12,269 Reach, 444 Landing Page Views, 707 clicks​​
CASE STUDY #2
Connecticut
VALUE MEAL + CATERING
CASE STUDY #3
Durham, NC
EVENT PROMOTION
A localized social media campaign built awareness and drove traffic for a Customer Appreciation Day event in Durham. A Facebook Event was created and boosted to promote $6.99 burritos and bowls, prize giveaways, and Free Queso for a Year gold cards.
A complementary Facebook and Instagram sponsored feed campaign targeted customers within 5 miles of the location, generating additional local awareness and excitement leading up to the event.
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RESULTS:
Facebook & Instagram
164K Impressions, 79,135 Reach​​, 1,969 Clicks, 341 RSVPs
GET IN TOUCH
Let's build your local marketing plan.
Tell us about your store and which services you are interested in. Your INSPYR Account Manager will follow up to build a custom plan and timeline.
Questions first? Contact your Moe's Account Manager at INSPYR Agency.