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Media Planning and Buying Process

INSPYR Agency's Laura Burrows, Kathy Aiello, and Kristin Moore (Owner) handle Media Planning and Buying for Central Illinois businesses to determine their advertising goals and identify their target audience and execute through various media outlets. Media Planning The Media Planning process includes researching, identifying, analyzing, comparing, planning, and working within an established budget. In conducting market research, data is gathered to analyze the local market, review industry trends, assess the competition, identify target audiences and understand exactly where that audience is most engaged with ad content. Various media outlets are evaluated to determine the best strategy for traditional media such as TV, Radio, Print, Billboards, Connected TV Streaming and/or digital and social media advertising such as Google AdWords, Facebook, YouTube, etc. Media Buying Media Buying is the execution that follows the Media Planning process. INSPYR Agency uses local advertising media outlets and their representatives to buy and negotiate competitive rates for TV, Radio, Print, Billboards, and Connected TV Streaming. They purchase advertisements in specific programs and dayparts after analyzing the target audience’s demographics, income, lifestyle and spending habits to make the most impact. While digital and social media advertising continues to grow in importance, combined with traditional media advertising there is a consistent message that reaches all advertising platforms. Traditional media is also an excellent place to highlight events and to reinforce brand awareness. Inspyr Agency's Media Planning & Buying Services TV Radio Print Billboards TV Streaming

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