Marketing Acronyms and Social Media Engagement



A BREAKDOWN OF FREQUENTLY-USED ACRONYMS BY MARKETING EXPERTS


Google My Business (GMB) - A free online business listing service that is integrated with the Google search engine, including the map section.

Cost Per Click (CPC) - Online advertising revenue model that websites use to bill advertisers based on the number of times visitors click on a display ad attached to their website. Cost Per Action/Acquisition (CPA) - You only pay for a specific action or acquisition, such as a sale, click, or when a form is submitted. Click-Through Rate (CTR) - The number of impressions or clicks your ad receives per the number of times your ad is shown. Business to Business (B2B) - Marketing strategy or content geared towards a business or organization. Search Engine Optimization (SEO) - The process of improving your website to increase its visibility when people search for products or services related to your business on search engines. Return on Investment (ROI) - The practice of attributing profit and revenue growth to the impact of marketing initiatives. Pay Per Click (PPC) - Online advertising model in which an advertiser pays a publisher every time an advertisement link is clicked on. Business to Consumer (B2C) - Tactics and strategies in which a company promotes its products and services to individual people. Search Engine Marketing (SEM) - Type of online marketing that uses paid advertising to increase your website ranking on the search engine results page. Call to Action (CTA) - Designed to prompt a current or potential customer to act immediately or encourage an immediate sale. Search Engine Results Page (SERP) - The results after you enter a key word in a search engine.


 

HOW TO INCREASE SOCIAL MEDIA ENGAGEMENT Social media engagement is the process of communicating on social media platforms. It is the amount of comments, likes, and shares one receives. Activity and engagement is crucial for every social platform to build a positive brand experience, and develop meaningful relationships with new and potential future customers. Teach, entertain, inform, and inspire your audience on social media. They will engage with content that makes them smile, makes them think, or improves their lives in some way. Create more video content and engaging visuals. Use trending hashtags and schedule your posts for the right timing. You can also host a giveaway to increase engagement. For more tips check out the link below.



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Front: Ashley Stevenson, Kristin Moore, Kathy Aiello, Nikki Knack

Back: Laura Burrows, Kristin Booth, Kelli Frerichs, Amy Gammelgard

Not Pictured: Casey Parker and Shannon Lewis


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