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How to share your big news with the media?


One way to control the narrative surrounding a product release or changes in your organizational structure is through a press release. A press release is an official statement (written or recorded) that an organization issues to the news media and beyond. Types of Press Releases: 1. New product launches 2. Mergers and Acquisitions 3. Product Updates 4. Events 5. Grand Openings 6. New Partnerships 7. Rebranding 8. Executive Promotions/Hiring 9. Awards Press Release Format: 1. Contact information and 'For Immediate Release' at the top. 2. Title and italicized subheading to summarize the news. 3. News location and news peg in opening line. 4. Two to three paragraphs to add context and additional details. 5. Bulleted facts and/or figures. 6. Company description at the bottom. 7. Three pound symbols (###) at the end to signify the end of the release. Instead of thinking of a press release solely as a ticket to earning news coverage, consider it as a valuable piece of marketing content. You can share this content on your digital channels, like social media and email, to bring awareness to your big news. (Source: HubSpot Blog)



We are thrilled to sponsor an event that supports small businesses and look forward to bringing a fun experience to our community. Please join us for the White Blossom Market at Fellowship Farms in Bloomington, IL on Saturday, April 23, 2022 from 10:00 a.m. - 4:00 p.m. This extra special event will feature boutiques, bakers, makers, DIY booths, photo ops, live music, aronia berry tours, and more. There will be something for the whole family!


We will be handing out Swag Bags to the first 100 attendees at the White Blossom Market at Fellowship Farms. All businesses have the opportunity to include a coupon, promotional material, or a sample in each bag for only $25 (includes printing). If your business would like to participate, please register by clicking on the button below and select the "Swag Bag" option. All materials or pdfs are due by April 2nd and can be emailed to

MEET THE INSPYR AGENCY TEAM Front: Ashley Stevenson, Kristin Moore, Kathy Aiello, Nikki Knack Back: Laura Burrows, Kristin Booth, Kelli Frerichs, Amy Gammelgard Not Pictured: Casey Parker and Shannon Lewis

At Inspyr Agency, we believe in a unique and customized marketing strategy for each and every client. Let us be an extension of your team. Book your free consultation online today!

At INSPYR Agency, we work with experienced commercial photographers to produce creative and inventive photographs for you to promote your business. Check out our photography packages in the link below.

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