SELF STORAGE UNIT SUCCESSES

 

Where INSPYR began:

• Client wanted direction on their advertising spending as they were not confident that their money was being spent in the right way or in the appropriate amount

• Their goal was for continued brand awareness

• Client’s media budget was being spent on 21 different Comcast stations

Marketing Strategy:

• Targeted college demographic in the spring and 55+ demographic in the fall

• Focused media buy on smaller number of networks, down to 8 from 21 networks, to strengthen reach & frequency of message

• After further research, we cut their TV budget and refocused dollars into more relevant areas for core demographic with a digital and social campaign strategy i.e. took ½ of print budget and used it in digital and social media

• Website updated to make it more user friendly and provide more cohesive look

Marketing Results:

• Spending less on a monthly basis

• Booked at 90-100% capacity

• Reached capacity earlier and continuing longer throughout the year

• Increased number of users to website over 5 times

• Increased number of pages viewed 4 times year over year

• Set-up lead tracking for ROI to track phone calls, form submissions, website engagement, etc.

• Recommended website updates to make it more user friendly for form submissions and added hyperlinks for lower bounce rate

INSPYR Services:

• Media Planning/Buying

• Digital Advertising

• Social Advertising

• Creative

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