Media Planning is the process of selecting the optimal media mix for reaching a client’s target audience. We work closely with Central Illinois businesses to determine their advertising goals and identify who the target audience is or should be. Our process includes researching, identifying, analyzing, comparing, planning, and working within an established budget in order to identify the best strategy for our client’s needs.
Media Buying is the execution after the Media Planning process. We work with local media outlets to buy and negotiate competitive rates for our clients which includes purchasing traditional media outlets like TV, Radio, Print, Billboards, and Connected TV Streaming. While working with our local clients we continue to see the value of traditional media alongside digital and social media advertising. While digital and social media advertising continue to grow in importance, combined with traditional media advertising there is a consistent message that reaches all advertising platforms.
MEDIA PLANNING & BUYING SERVICES: