7 Helpful Tips to Secure your Social Media.
1. Choose individual strong passwords
Passwords are often the biggest security gap and the easiest to fix. A password of 8 lowercase letters makes up 209 billion possible combinations which might sound a lot, but a computer is able to crack this instantly. To be secure, the passwords for your social media accounts should be at least 12 characters long and contain a random combination of capital and lowercase letters, numbers and symbols.
Make sure not to use the same password for different social media accounts. Also, although Facebook allows you to sign in to other social media accounts with your Facebook account, you should avoid signing in to multiple accounts with the same account. Lastly, you should renew your passwords periodically to increase security.
2. Use two-factor authentication
Enabling two-factor authentication is one of the most effective ways of shielding your business social media accounts from hackers. It confirms the user’s identity by using a combination of a password and a confirmation code sent to the account owner via an app, email or text message. While this login process is slightly more complicated than just using a password, it adds an extra level of protection to your social media accounts and effectively protects your data.
3. Avoid public Wi-Fi connections
Public Wi-Fi networks have a number of security gaps that make them too risky for managing your business social media accounts. Hackers can create fake “guest Wi-Fi” networks for public spaces like cafes. As soon as you connect to such a network, bad actors can access your information and work. But also legitimate public Wi-Fi connections at airports, libraries and other places don’t meet the security standards that are needed to keep your social media accounts for business safe.
4. Keep track of who has access to accounts
When it comes to managing your social media accounts for business the saying “too many cooks spoil the broth” holds true. It happens quickly to lose sight over who has access to accounts that are posting content. Limiting the number of people who have access helps reduce the risk of your social media accounts being hacked through emails, mobile phones or computers.
5. Implement a social media policy
Clear guidelines and practices on how to use social media for your business outline the safe use of social media and make it easier for your employees to follow them. A social media policy helps prevent security threats and inappropriate posts from employees. It should include guidelines for copyrights, communication, brand voice and confidentiality.
6. Create a separate email address for your social media
The advantage of using an email address exclusively for your social media is that it protects other sensitive data in case your account gets compromised. If you use an employee’s address, a hacker could also get access to other confidential information which would worsen the problem. Make sure to use a strong password that you only use for this email address.
7. Monitor your accounts and potential threats
Keep an eye on all your social media accounts including the ones that you signed up for but not using. These are the ones that are especially prone to hackers. You should frequently check the posts on all accounts. A post that seems suspicious or that deviates from your guidelines and content plan could be a sign of a compromised account. (Source: Red Points)
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